Live with Chivalry, Chivas. This was designed in 2008 to appeal to Millennial men. It is a representation of Millennial men desire. How close is your lodge experience and culture to this?
Mariner's Lodge No. 67, New York City. Who wouldn't want to be there?
Status isn't about acquiring anymore, it is about experiencing.
Millennials share more of their cool experiences on social media than do other generations. (From Business Insider, 2018)
This is the powerful model for increasing loyalty and commitment. We call it the "Fandom Model." (Funk & James, 2001)
Video of aspiring jedis taking classes in light saber combat. Yes, that is a thing.
Star Wars cosplay (costume-play) fan group.
Another Star-Wars themed cosplay group. Think about the amount of time and resources these people commit to when joining such a group. What can we learn from them?